Who is BlindSpot?
BlindSpot is an Answer Engine Optimization agency based in Ottawa, Ontario. It makes local businesses the answer that AI systems name.
What does BlindSpot do?
BlindSpot gets Ottawa businesses cited in AI-generated answers from ChatGPT, Perplexity, Gemini and Google AI Overviews. It works across four disciplines: entity optimization, schema deployment, answer-first content and citation monitoring.
Entity optimization makes a business legible to AI as a consistent, trusted entity. Schema deployment adds structured data so machines can read what the business is and offers. Answer-first content formats pages so answer engines can extract them directly.
Citation monitoring tracks where and whether each AI engine names the business over time. Together, these move a business from invisible to cited.
What is Answer Engine Optimization?
Answer Engine Optimization (AEO) is the practice of making a business appear inside AI-generated answers rather than only in a list of links. It is the discipline BlindSpot specializes in.
Traditional search returns ten links. AI answer engines return one synthesized answer and cite a few sources. AEO is the work of being one of those cited sources.
Who does BlindSpot serve?
BlindSpot serves service businesses across the Ottawa-Gatineau region. Its clients include law firms, financial advisors, cosmetic dentists, medspas, mortgage brokers and home-services companies.
These are categories where buyers ask AI for a recommendation before they call. Being the named answer changes who gets the enquiry.
Where does BlindSpot operate?
BlindSpot operates in Ottawa, Ontario, Canada, and serves the wider Ottawa-Gatineau region. Its focus is local, because AI recommendations depend on local entity and citation signals.
Who founded BlindSpot?
BlindSpot was founded by Brunel Wolf Sontia. Brunel Wolf Sontia is a software engineer and a University of Ottawa graduate.
An engineering background shapes how BlindSpot approaches the work: structured data, measurable signals and repeatable process over guesswork.
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